Alpha Bay City, 1 min extract- 4.17min video (images/editing & soundtrack)
Besides traditional support, paper and canvas, I also uses a lot of video and photography as a basic support for declinations and series.
Over several years, I filmed hundreds of urban signs—relics of identity, memory, and community—before they disappeared. Influenced by Jasper Johns and pop art, I recolorized and recontextualized these signs into a vibrant video alphabet. The result is a pulsating, letter-by-letter journey through a disappearing and gentrifying city. Set to a techno-infused soundtrack evoking the nightlife of SOMA, the video invites viewers to decode a stream of fragmented words and slogans—“NO VICE TOTEM,” “YOU REPAIR BAY CITY LOVE,” “OUI LOVE”—forming a kind of urban poetry pieced together from the ruins of the street
In Alpha Bay City
Lite Soma Messy Liquor
Sex Bar Italian Man
Lighting Bra Beauty Liquor
Liquors plus Drugs
Haight Pot Head
Truck Beauty Beauty Pairs
ZZ House Motel
Drags Bay Lite Way
“SOMA” - HD Video - Print - upcoming NFT limited edition
Alphabet Bay City is not just a portrait of signs, but a sign of the times—keeping alive the soul of a city that once belonged to everyone
Rooted in San Francisco’s richly diverse cultural landscape, the work is a tribute to neighborhoods shaped by generations of immigrant, queer, artistic, and working-class communities. It also critically reflects on the gentrification that accelerated during the 2000s dot-com boom and intensified until the 2010s; longtime residents and creatives were priced out and pushed to the East Bay. What was once a mosaic of free spirits and subcultures became increasingly sanitized and inaccessible.
Alphabet Bay City responds to this erasure—a poetic act of cultural resistance.
The project expands into a modular ecosystem of videos, paintings, prints, NFTs, and visual experiments—building an open-ended archive of resistance, memory, and transformation. It reclaims visual fragments of the past to reimagine the future of a city that refuses to be forgotten.